New SAAS Platform, The Culture MRI®, Measures Company Culture in “Actual Dollars”
May 31, 2024 – Atlanta-based SAAS company, The Culture MRI®, is launching a new dashboard intended to challenge traditional employee engagement methods. Organizational psychologist Benjamin Ortlip, the company’s Founder, said the system is based on nearly thirty years of field work with prominent companies. “The science of human performance is long overdue for an upgrade,” Ortlip said. “We’ve been measuring engagement the same old way since 1990, but the numbers haven’t gotten better. It’s time to move the needle.”
The Culture MRI® draws inspiration from a series of lesser-known notes made by famed psychologist Abraham Maslow in the final years of his life. Maslow was just beginning to apply his needs-based theories to the workplace when his life was cut short by illness. In a new book, Culture Is The New Leadership: How Great Companies Inspire Millennials, Ignite Performance, and Win The War For Talent (2024 Ivy League Press), Ortlip writes that human performance at work is a direct reflection of how well employees’ needs are met.
“That’s very different from the conventional feelings-based understanding of culture and performance that focuses on happiness,” Ortlip explained, adding, “Feelings aren’t irrelevant, but needs offer much better metrics for activating discretionary effort and affecting organizational change.” The Culture MRI® emulates the manual process Ortlip developed while working with restaurants, healthcare providers, manufacturers, and financial institutions.
Ortlip’s process became the topic of a research study by Duquesne University in 2023. In addition to its needs-based methodology, The Culture MRI® uses proprietary algorithms to indicate the dollar-value of various cultural metrics, enabling key leaders to evaluate the ROI of proposed initiatives for culture. “Culture shouldn’t be a soft topic that makes the CFO cringe. Psychometrics are tangible indicators of performance, and we know how to measure them,” Ortlip stated.
The market for employee engagement software is projected to reach $1.5B by 2028. More information can be found at www.theculturemri.com. The Culture MRI®’s mission is to equip companies to foster workplace culture so they can attract and retain top talent.
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Company Name: The Culture MRI
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Country: United States
Website: http://www.theculturemri.com/
