Rossman Media Building a Marketing Dream Team through M&A
Executive Overview:
Over the last year, Rossman Media has been making strategic acquisitions to build a dream team of senior-level marketing experts. By acquiring specialized agencies, Rossman Media has been able to enhance it’s capabilities and improve client retention. This article will discuss how Rossman Media is building a marketing dream team through M&A.
Why Rossman has Centered It’s Focus on Building a Marketing Dream Team:
By acquiring agencies with specialized skills and knowledge, Rossman Media has been able to build a team of senior-level experts with diverse backgrounds and experiences. This has allowed Rossman Media to offer its client partners a full range of marketing services.
Another benefit of building a marketing dream team is the ability to stay ahead of the curve which aligns with Rossman Media’s core mission of being “built for the now.” By staying up-to-date with the latest marketing trends and technologies, Rossman Media has been able to offer its client partners cutting-edge marketing solutions that are tailored to their specific needs. This has helped Rossman Media to stay competitive and meet the evolving needs of its client partners.
Acquisitions that have Built Rossman Media’s Marketing Dream Team:
Rossman Media has made several strategic acquisitions to build its marketing dream team. In Q1 2022, Rossman Media acquired davies + dixon, a digital marketing agency that specialized in organic social media marketing. This acquisition not only helped to expand Rossman Media’s marketshare in social media but also paved a way for an experienced leadership team comprised of Kelsey Dixon (SVP of Growth) and Makenzie Davies (SVP of Client Services).
In addition, Rossman Media acquired B2B marketing agency, Hook & Blade, in Q4 2022. This acquisition brought on board a team of B2B marketing experts who helped Rossman Media to expand its offerings and reach new markets, including the addition of VP of Marketing Strategy, Andy Morris. Finally, Rossman Media recently acquired an undisclosed agency, in June 2023. This acquisition brought on board a team of 17 tenured media experts who have helped Rossman Media enhance its capabilities in a big way focusing largely on the Home Services industry. Led by two iconic media professionals, we expect their combined experience to be a great asset to the ever-growing leadership team. A formal press release coming soon with details on this acquisition.
Future Outlook for Rossman:
Rossman Media’s marketing dream team has been a key factor in the company’s success in recent years contributing to a projected $20 million dollars in revenue by end of 2023. As the company looks to the future, it will continue to build its team of experts through strategic acquisitions. By staying ahead of the curve and offering cutting-edge marketing solutions, Rossman Media is well positioned to continue growing its business and meeting the evolving needs of its customers.
Conclusion:
Building a marketing dream team through M&A has been a successful growth strategy for Rossman Media. While building a marketing dream team can be challenging, Rossman Media has successfully navigated these challenges to drive its growth and increase its market share.
Media Contact
Company Name: Rossman Media
Contact Person: Alex Rossman
Email: Send Email
Phone: 503-314-0433
Country: United States
Website: https://www.rossmanmedia.com/
