Concord News Now

Combining the smarts of a consultancy and the expertise of an agency, Chasm is ready to change the tech consultancy landscape in the UAE to drive breakthrough growth. They never settle for good enough.

Chasm uses industry-leading frameworks, best practices, and market intelligence to guide technology companies to position their products correctly in front of the right audience. Giving them more visibility, a killer experience, and constant evolution to deliver big results.

The company believes proper positioning is the key to capturing, defending, and owning your share of the market. They will help you remove bias, define & articulate what makes your business unique, convey your value, and create instant affinity and desire in your target audience.

Impacting millions in revenue growth with global clients & 12 years in business, CEOs looking to launch new products, enter new markets or simply optimize existing growth trust them with the knowledge and expertise required.

The crisis and its immediate aftermath have proved that 2021 is a golden year for tech providers but presents unique challenges for tech CEOs. Leading in the new normal will require making decisions that go beyond business-as-usual responses. Critical marketing truths are now challenged, and a new set of rules is moving forward.

The more business leaders struggle to grow in a predictable fashion, the more they talk about hiring additional salespeople, redesigning strategies, and going after any prospect. 

Old marketing truth focuses on knowing your customer. New marketing truth begins with knowing your customer segment. According to Edwin Kooistra, providers focusing on very specific capabilities across a few customer-specific verticals is where they can differentiate, become more valuable and gain greater traction.

Companies willing to shorten their sales cycle, improve conversion rates, and stay ahead of the competition will need an actionable demand strategy that fosters an understanding of the buyer’s journey, tactics, budget, and KPIs. 

Without a segmentation model, time and efforts are wasted on unfocused marketing and pursuing prospects with low potential and/or profitability. The go-to-market support provided by Chasm ensures companies are relevant to their target customers, which is more important than ever. 

Product-focused instead of customer-centric messaging might keep tech providers in the hype, and except for those existing relationships that contributed to your initial success, no other deals will be closed.  

Thriving in the marketplace as a technology provider requires Segmentation and Positioning, Strategic Messaging, Validation, and a tailored Demand Strategy. 

About the Company:

Chasm is a go-to-market consulting firm founded in December 2019. Its exhaustive understanding of the technology space enables it to help emerging technology companies to acquire firm traction even in crowded niches through properly articulated product launches and customer acquisition strategies. 

Media Contact
Company Name: Chasm
Contact Person: Edwin Kooistra
Email: Send Email
Phone: +971 525690168
Address:Dubai Technology Entrepreneur Campus
City: Silicon Oasis
State: Dubai
Country: United Arab Emirates
Website: https://chasm.to/