Industrial Journalist TR Cutler Looks at Accelerated Demand for B2B eCommerce in Current Issue of Food Logistics

March 03
08:08 2021
Industrial Journalist TR Cutler Looks at Accelerated Demand for B2B eCommerce in Current Issue of Food Logistics

Manufacturing journalist, TR Cutler, reported on the increased use of B2B eCommerce technologies in the food industry due to the pandemic. The additional demand has accelerated transformation in the food sector. Companies are developing new business models, new supply chains, and new platforms to meet the demand for online orders. Read more here

According to Yoav Kutner, CEO of Oro, Inc., “B2B eCommerce solutions must be considered to create a holistic supplier management system which helps companies manage suppliers, ingredients, and other variables. Too often, food businesses are unaware of risks in their supply chain. Risk trending shows how individual suppliers are performing, allowing companies to predict risk and take corrective action.” 

“Food manufacturers must be more available to new business opportunities. B2B eCommerce engages new customers as well as streamlining existing B2B relationships.

Upselling to existing customers becomes easier with an online portal that can feed customized content to specific customer groups,” Shared Cutler. 

The development of B2B eCommerce in the food industry, fosters and demands vertical coordination. It favors consolidation of firms and changes the business culture from one of adversarial relationships to cooperation and trust. It changes the historical supply chain into a supply/demand loop while it lowers the cost of food. 

Food Logistics is the only publication exclusively dedicated to covering the movement of product through the food supply chain. 

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium. 

During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate 2021 and beyond. 

Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4800 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.

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