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Dubai, United Arab Emirates – OJ Lifestyle, initially set up by entrepreneur Omar Jackson in 2019, has announced its official launch. The brand’s message and aim is to inspire people across the UAE to make positive changes in their lives, to make memories, and to have fun along the way.

From events and experiences to fashion lines, OJ Lifestyle hopes to inspire and motivate the younger generations. Events offered by the brand include sports, concerts, brand led parties and much more. The OJ Lifestyle music movement is tied into this, and the brand has hit social media pages on platforms such as YouTube and Apple Music. Cool and comfortable clothing inspired by Omar is another of the company’s divisions, and is accessible to men and women alike.

Alongside each of the company’s divisions is OJ Lifestyle’s focus on sustainability. The brand holds an annual community project to tackle this issue and encourage younger generations to do the same. OJ Lifestyle also works with schools, orphanages and other groups in the UAE and beyond. Its projects are all driven by Jackson’s wish to change society and people’s lifestyles for the better and ultimately inspire the generations to come.

The OJ Lifestyle brand is brought to consumers through a self contained app. Users becomes members to access a portal that, once unlocked, reveals a number of enhanced experiences – from exclusive access to various brands, businesses, events and clothing lines – with the aim to inspire and entertain every member. Memberships are free for the first month, then cost a monthly fee in exchange for benefits like access to the OJ X Gym at the Coca Cola Arena.

Partnering with entities such as the Dubai Police and Coca Cola Arena, OJ Lifestyle hopes to introduce a retail line and other features in the future. At present, however, it is hoped that the membership app and OJ Lifestyle platform will expand the company and cause it to grow into a leading lifestyle product across the Middle East.

Customers wishing to purchase a membership or find out more about OJ Lifestyle can do so via the app or online. The company is also happy to answer queries via the Contact section of its site.

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