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As Podcasts and Digital Audio Spark Radio’s Resurgence, One Advertising Agency Leads the Charge to Help Advertisers Capitalize on Audio’s Success

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As Podcasts and Digital Audio Spark Radio’s Resurgence, One Advertising Agency Leads the Charge to Help Advertisers Capitalize on Audio’s Success

November 03
03:18 2019

The Radio Agency – a national advertising agency 100% focused on helping its clients market their products, services, and brands through the four platforms of RADIO – celebrates a solid, 25-year track record of success, creating, placing and managing radio advertising campaigns for some of America’s best-loved brands. 

The company started back in 1993, only with AM/FM RADIO as a partner (10,000+ stations and hundreds of networks and syndicated shows).  So they leveraged its best assets to enable their clients to deliver advertising impressions through recorded commercials, “live” commercials voiced by air talent, promotions, giveaways, product sampling, naming rights and anything else they could think of.

Today, AM/FM is still the most dominant platform of RADIO, although three other RADIO platforms have expanded RADIO’s reach and listenership:

• SiriusXM Satellite (ideal for targeting upper-income individuals and small business owners)

• Digital Streaming Audio (perfect for pinpoint-targeting an audience, such as ONLY reaching Women 25-49 in the state of California)

• Podcasts (RADIO’s fastest-growing platform where Americans download or stream over 550 Million podcasts every month)

Any advertising agency can call itself an expert on RADIO.  But when, typically, less than 10% of an ad agency’s billings (and focus) are spent on RADIO, how can they compete with an agency that commits 100% of its billings and focus on RADIO?

We have asked a few questions to The Radio Agency’s CEO Mark Lipsky to better understand the history of this great brand:

Q. Many of the advertising companies that started 25 years ago were pushed out of market by technological innovation. The Radio Agency instead has leveraged innovation to grow. How did you manage that?

A. Our 100% focus on Audio kept us at the forefront as technology altered the way that people listen to Radio.  The Radio Agency was among the first to leverage the assets of Satellite, Streaming and Podcasts, minimizing risk (of “trying something new” and maximizing profit through our Accountability Model of media placement.  And because 100% of our client billings are placed on audio platforms, we believe that our clients get a little extra consideration from our media partners to help them succeed.  We’ll take our longevity as a cause-and-effect validation for that claim.

Q. Have you ever thought about expanding your advertising services to other platforms as well together with Radio?

A. The Radio Agency has been teased, lured and tempted to expand into video, out-of-home and Internet marketing platforms outside of Audio.  But the minute we do that, we’d be just like every other advertising agency in America that claims they can do everything and do it well.  Our stubborn resolve to stay focused on Sound Advertising – and our passionate, tenacious quest to know and use all its best options – is made possible only through our 100% focus on Audio.

Q. Which expansion plans The Radio Agency has for the future?

A. As the various media of Sound Advertising evolve and expand, The Radio Agency will parallel that growth.  More and more brands are now hiring “Best in Breed” specialists to maximize their return from every advertising dollar.  The natural evolution of Audio Entertainment will keep The Radio Agency fully-engaged sharing our audio marketing expertise and detail-driven customer service to our clients.

Media Contact
Company Name: The Radio Agency
Contact Person: Mark Lipsky
Email: Send Email
Phone: (610) 892-7300
Address:15 Reese Avenue Suite 200
City: Newtown Square
State: PA
Country: United States