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Beer Market Report, Global Industry Overview, Growth, Trends, Opportunities and Forecast 2019-2024 | IMARC Group

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Beer Market Report, Global Industry Overview, Growth, Trends, Opportunities and Forecast 2019-2024 | IMARC Group

August 07
02:40 2019
Beer Market Report, Global Industry Overview, Growth, Trends, Opportunities and Forecast 2019-2024 | IMARC Group

Global Beer Market to Reach US$ 692.1 Billion by 2024, Strengthened by Product Innovation and Premiumization – IMARC Group
The global beer market is being driven by the rising demand from developing countries and product premiumization supported by advancements in brewing techniques.

According to the latest report by IMARC Group, titled “Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global beer market size reached US$ 589.6 Billion in 2018. Beer is an alcoholic beverage made with hops, water and various cereal grains, such as wheat, rice, corn, and rye. The alcohol content in beer ranges from less than 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer can help in preventing diseases related to the heart and circulatory system, including atherosclerosis, angina, stroke and heart attack, if consumed in a controlled manner. However, with increasing health concerns associated with the consumption of alcohol, the popularity of alcohol-free and low-alcohol beer is rising among consumers.

Browse full report with detailed TOC and list of figures and tables:

Global Beer Market Trends:

One of the key growth drivers of the global beer industry is the premiumization of beer. Nowadays, manufacturers are using high-quality ingredients and special brewing techniques to produce superior products. Besides this, brewers are introducing new flavors, such as strawberry, blueberry, chocolate, peach and lemon, to enhance the taste and expand their consumer base. For instance, Natural Light, a reduced-calorie light beer brand by the American brewing company Anheuser-Busch, has recently launched Naturdays, a strawberry lemonade-flavored beer. Moreover, there has been an increase in the demand for beer, especially in developing countries, owing to the large young population pool. This has encouraged several international alcohol brands to invest in these regions. Looking forward, the market value is projected to reach US$ 692.1 Billion by 2024, growing at a CAGR of 2.7% during 2019-2024.

Market Segmentation

Market Breakup by Product Type

1. Standard Lager
2. Premium Lager
3. Specialty Beer
4. Others

Market Breakup by Packaging

1. Glass
2. PET Bottle
3. Metal Can
4. Others

Market Breakup by Production

1. Macro-Brewery
2. Micro-Brewery
3. Others

Market Breakup by Alcohol Content

1. High
2. Low
3. Alcohol Free

Market Breakup by Flavour

1. Unflavoured
2. Flavoured

Market Breakup by Distribution Channel

1. Supermarkets and Hypermarkets
2. On-Trades
3. Specialty Stores
4. Convenience Stores
5. Others

Market Breakup by Region

1. Europe
2. Asia Pacific
3. North America
4. Middle East and Africa
5. Latin America

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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